Love Goodly was created by Katie and Justine, two women entrepreneurs dedicated to introducing a healthier and more sustainable lifestyle by curating clean beauty and eco style products. As a breast cancer survivor, Justine knows the importance of making healthier choices. As a longtime vegan, Katie wants cruelty-free and safe products for herself and her family. In early 2020, Love Goodly merged with NOVICA to bring their expertise in clean beauty and sustainable products to NOVICA's community. The concepts of "LOVE" and giving back are core to both companies' missions. By purchasing Love Goodly's products, you support a broader movement to help people make healthier choices for themselves and for the planet.