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Shashi Sehgal

Shashi Sehgal

Cotton apparel in India

"In my life, I have seen and experienced many difficult moments, which I am proud to have overcome. But there have also been many good moments, and these I will cherish forever."

"I was born in Assam in 1950. I have worked with apparel for many years now. It started as a hobby, but became my career. As a youth, I always had a flair for designing but I can surely say that, with experience, it has grown.

"I am a very simple, down-to-earth woman and, if you ask my friends to describe me, I think they would say that I'm somebody with a big heart and someone who can be there for anybody in times of need.

"As far as my designing is concern, I was always fascinated with colors so I started making my own color formulas and designs, and this has developed over the years. So, definitely, all my designs are something I have nurtured for many, many years and I'm so proud of each and every one.

"It's been a tough journey in life and I found it hard to get started. I got inspiration from Hindu goddess Maa Tarini — a fierce manifestation of all-powerful Shakti, the divine feminine force of life. It is this spirit that gave me the courage to break free from the stifling patriarchy of my time and launch my own brand.”Thanks to the support of family friends, I started my own line in 1992 with a lot of hard work and dedication as well as a strong willpower. Slowly, I involved my family in my work and now, it has become more like a family venture. Today, it is one of the most respected and stylish labels inspired by all that is pure, simple and natural – qualities that form my brand's design sensibility, its production values and work ethic.

"Working with my family and having them around is a great. I personally guide them in all the areas of our work and feel privileged that they incorporate these ideas. This makes me feel energetic and proud of them. Most importantly, I love them to be around.

"In my life, I have seen and experienced many difficult moments, which I am proud to have overcome. But there have also been many good moments, and these I will cherish forever.

"I believe that learning and practice are a process that never ends. With practice, you only learn more — and this is never-ending. The more you practice, the better the result is and that's how you reach the pinnacle of perfection! You enjoy your own work when your designs come much better than the last time. A new design gives me a different high in life.

"In my many years of working in fashion, I am proud to mention that I have transferred my knowledge to many internees who keep visiting us and many NGO students and family friends.

"Apart from the apparel that we design, we also create home furnishing. For both, we use fabrics that are easily sourced.

"New and innovative designs inspire me a lot. Although I follow fashion trends, international fairs, Premier Vision, WGSN, I find inspiration mostly in my personal experience of trying to do what has not been done.

"Today, I have some 150 people collaborating with me and I am glad to be able to give them jobs."

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113 items by Shashi Sehgal

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Customer Reviews

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Artist rating

Total reviews

134

Jessica

From Chicago IL U.S.

Verified Reviewer

02/16/2021

"One of my favorites"

This shirt can be worn in professional or casual contexts, and the cut of it looks great on me. I love the little details at the collar and sleeves. Washes nice, looks crisp and lovely.

Purchased Item:

Floral Accent, Women's White Cotton Blouse with Blue Floral Trim

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Dorothy

Verified Reviewer

02/03/2021

"Wild Symphony Chiffon Caftan"

An unusual mix of colours; a bit different. Love the sleeves. Wish it wasnt see-through.

Best Uses

Day casual wear

Purchased Item:

Wild Symphony, Multicolor Asymmetrical Caftan with Tie Waist

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Marcella

Verified Reviewer

01/20/2021

"very nice"

great pattern and color

Purchased Item:

Earth Collection, Screen Print Cotton Blouse with Elasticized Neck and Cuffs

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Elaine

From Australia

Verified Reviewer

01/13/2021

"Unique"

Nice top have given as a gift and recipient absolutely in love with it

Best Uses

So very well made

Purchased Item:

Delhi Evening, Embroidered Cotton Top in Cadet Blue from India

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Jan

Verified Reviewer

01/11/2021

"Great dress, but does not fit my body well"

Frist, this is a great dress. Fine workmanship and fabric. I like that it is lightweight, but covered up to some extent. When traveling, I sometimes visit a church or other religious building, and being a bit more covered up is more appropriate (or required) than typical summer wear. I could have worn it to work on a casual day, before I recently retired. It could be great from casual to cocktails, depending on how you style it with shoes and jewelry. Due diligence: I returned the dress. I thought it tied at my waist, but the seam hits higher, almost empire-style under my bust -- and I am not a tall woman. If this style works for you, it is a great dress. For me, it is not flattering, and I dont like ties around my rib cage - I like to breathe without feeling a restriction. I dont think ordering a smaller size would fix the problem. If the seam was more at the waist, I would have worn this dress many places, and even looked for more colors or prints from this producer.

Best Uses

Versatile - casual to cocktails
Versatile - errands to work to cocktails - depending on shoes and jewelry

Purchased Item:

Midnight Muse, Deep Blue Cotton Midi Dress from India

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Starz79

From Atlanta, Georgia

Verified Reviewer

01/01/2021

"Gift"

Very well received a gift

Purchased Item:

Strawberry Frills, Rosy Pink Cotton Long Ruffled Skirt from India

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