Over $103.2 million sent to artisans so far!

Passport Club

Shashi Sehgal

Shashi Sehgal

Cotton apparel in India

"In my life, I have seen and experienced many difficult moments, which I am proud to have overcome. But there have also been many good moments, and these I will cherish forever."

"I was born in Assam in 1950. I have worked with apparel for many years now. It started as a hobby, but became my career. As a youth, I always had a flair for designing but I can surely say that, with experience, it has grown.

"I am a very simple, down-to-earth woman and, if you ask my friends to describe me, I think they would say that I'm somebody with a big heart and someone who can be there for anybody in times of need.

"As far as my designing is concern, I was always fascinated with colors so I started making my own color formulas and designs, and this has developed over the years. So, definitely, all my designs are something I have nurtured for many, many years and I'm so proud of each and every one.

"It's been a tough journey in life and I found it hard to get started. I got inspiration from Hindu goddess Maa Tarini — a fierce manifestation of all-powerful Shakti, the divine feminine force of life. It is this spirit that gave me the courage to break free from the stifling patriarchy of my time and launch my own brand.”Thanks to the support of family friends, I started my own line in 1992 with a lot of hard work and dedication as well as a strong willpower. Slowly, I involved my family in my work and now, it has become more like a family venture. Today, it is one of the most respected and stylish labels inspired by all that is pure, simple and natural – qualities that form my brand's design sensibility, its production values and work ethic.

"Working with my family and having them around is a great. I personally guide them in all the areas of our work and feel privileged that they incorporate these ideas. This makes me feel energetic and proud of them. Most importantly, I love them to be around.

"In my life, I have seen and experienced many difficult moments, which I am proud to have overcome. But there have also been many good moments, and these I will cherish forever.

"I believe that learning and practice are a process that never ends. With practice, you only learn more — and this is never-ending. The more you practice, the better the result is and that's how you reach the pinnacle of perfection! You enjoy your own work when your designs come much better than the last time. A new design gives me a different high in life.

"In my many years of working in fashion, I am proud to mention that I have transferred my knowledge to many internees who keep visiting us and many NGO students and family friends.

"Apart from the apparel that we design, we also create home furnishing. For both, we use fabrics that are easily sourced.

"New and innovative designs inspire me a lot. Although I follow fashion trends, international fairs, Premier Vision, WGSN, I find inspiration mostly in my personal experience of trying to do what has not been done.

"Today, I have some 150 people collaborating with me and I am glad to be able to give them jobs."

Cause Badges

Enabling Education

Empowering Women

Microcredit Financing

104 items by Shashi Sehgal

PREV
1
2
NEXT

Reviews by Customers

Artist rating

Total reviews

122

Jenny

From Moneta Va. USA

Verified Reviewer

09/17/2020

"Dazzle tank"

Not your ordinary tank. Very elegant

Purchased Item:

Golden Dazzle, Shimmering Cotton Tank Top Crafted in India

Was This Review Helpful?

Yes (0) No (0)

Nading

Verified Reviewer

09/14/2020

"Classy yet comfy cotton drawstring pants"

These cotton pants make any outfit look elegant. Its casual yet makes an outfit look dressed up. The cotton is of excellent quality. Ive had mine for three years and still looks brand new. You wont regret this purchase.

Purchased Item:

Trendy Elegance, Comfortable White Cotton Cropped Pants from India

Was This Review Helpful?

Yes (0) No (0)

Laura

From Lancaster/Ohio/United States of America

Verified Reviewer

08/16/2020

"Beautiful and comfortable top"

I love this top! Its such soft material, and the colors are beautiful! Its very comfortable, and lightweight, very nice on hot days. Well made with some extra embellishments of thread on the ruffled sleeves, love the attention to detail!

Tags By Laura

Soft material rich colors

Best Uses

Woman's top

Purchased Item:

Garden Bliss, Floral Printed Cotton Blouse in Cerulean from India

Was This Review Helpful?

Yes (0) No (0)

Jennifer

Verified Reviewer

08/15/2020

"Very beautiful!"

Sophisticated and elegant, beautiful blouse.

Purchased Item:

Demure Beauty, White Viscose Blouse with Embroidery from India

Was This Review Helpful?

Yes (0) No (0)

Peter

Verified Reviewer

07/31/2020

"Lovely blouse"

Well-made and attractive. I recommend this artist.

Purchased Item:

Effortless Grace, Embroidered White Cotton Button Up Blouse from India

Was This Review Helpful?

Yes (0) No (0)

Heidi

Verified Reviewer

07/12/2020

"Cute, comfortable"

It has a nice fit and flare that can be dressed up for the office or for fun.

Purchased Item:

Blue Lotus, Screen Print Cotton Sundress with Adjustable Straps

Was This Review Helpful?

Yes (0) No (0)

BACK TO TOP

Your NOVICA Packages are Safe and Secure!

NOVICA's response to COVID 19

Every NOVICA item comes with our universal guarantee

Certified clean packing environment

Quality tested and verified by our region teams

Fair trade and 100% happiness guaranteed