"This isn't just a job. It's a lifestyle and I love it. It's in my heart."
"We design handicrafts from a simple, natural and incredible material — ocoxal, the dried pine needles that fall from the trees. But the families of our small Mexican town take it even further, creating beautiful handicrafts with this gift from the trees. Other materials used include stainless steel, wood, copper, gold leaf, silver and glass.
"In 2001, this dream began with three people to weave pine needles. Little by little, our project grew and we trained more artisans. I am in charge and our mission is to make the quality of Mexican crafts known in Mexico and around the world, because Mexican artisans are the best there are. We create fair trade items based on natural fibers, and focus on innovation, design, quality, and being at the forefront of fashion trends.
"Our municipality, home to just over 5,000 people, is classified as highly marginalized. Little by little, we have added more artisans to our team, and we currently provide work that benefits some 38 families.
"It hasn't been easy, but we work hard each day to keep our project alive and make it continue to grow. Some people have given up but, thanks to a team effort, today we are a better and more solid artisan workshop and micro-business.
"I'm aware of the importance of keeping up with the newest style, both in design and in quality. The materials we use are the best of their kind, and we are constantly developing new designs for every need and taste.
"We are totally dedicated to our work. As the leader, I am 100 percent committed — I have no fixed hours, no weekends off and no holidays free. Yet everything comes together perfectly. This isn't just a job. It's a lifestyle and I love it. It's in my heart."