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Designer Luisa Villavicencio and her family maintain the last remaining cotton farm in Guatemala, where they produce the materials used in their natural fashions. This laid-back poncho is created using undyed cotton and reclaimed denim fibers in a striking asymmetrical design with fringe details.
Luisa's family cultivates cotton in several natural colors, and the family is involved in the entire process, from growing the cotton to transforming it into apparel. Says Luisa, "There are 80 artisans working with us. Some are civil war widows. Others always felt that they couldn't do anything, and we've been able to change that negative self image... A lot of families depend on us. I feel I have a great duty to them, to my parents and to my country, whose textile tradition should not be lost."
This artist uses traditional techniques handed down through the generations and/or creates culturally significant items, helping keep these traditions alive.
This artist positively impacts their community through job creation and provides jobs for 2 or more people.
The Women's Empowerment badge is awarded to female artisans or artisan groups that are led by women.
This artist has dramatically improved their livelihood by working with NOVICA.
"All our creations are 100% ecological, 100% natural undyed cotton that reveals the natural shades of the fiber. People are sometimes surprised to learn that we use no dying process at all."
Cindy
Denise